The Lini Lambrusco USA blogger visited the winery in Correggio last week and snapped the above photo.

That label, with the distinctive Bacchus drawing, was created expressly for a village fair that Lini hosted in 1972.

It would later be used, starting in the first decade of this century, as the now iconic label for Lini’s Lambrusco “Labrusca.”

Lini’s roots stretch back four generations in the world of Lambrusco and Italian wine. The family’s history is rich with cultural treasures — like this now unmistakable label, a Lambrusco icon!