Leonardo LoCascio, Italian wine legend and founder of Lini’s US importer Winebow

That’s Alicia (right), the fourth generation of the Lini family winery, and Leonardo LoCascio, an Italian wine industry legend and founder of Winebow, Lini’s US importer (as of this year).

LoCascio is widely considered to have been one of the main architects of the Italian wine renaissance in the U.S. during the late 1980s and 1990s.

It was way back in the 1970s that he had a vision of bringing top Italian wines to north America. At the time, Italian wine wasn’t considered “fine wine” in the U.S. And the historic estates that he brought to this country for the first time played a fundamental role in reshaping American consumers’ attitudes about and perceptions of Italian wine here.

Many in the Italian wine trade don’t realize it but he also revolutionized the way that Italian wine was shipped and imported to the U.S. His model for shipping and customs consolidation radically changed the way business was done here, in no small part because his “DI” (direct importing) model reduced the importer’s costs significantly. As a result, high end Italian wine became much more affordable in this market. Today, his DI model is the industry standard in a field that continues to expand some forty years after he founded Winebow (1980).

Winebow remains the premier importer of Italian wines in the U.S., legacy that spans a generation. But LoCascio never imported a Lambrusco — ever. Lini Lambrusco is the first Lambrusco that Winebow has ever imported. And the Lini couldn’t be more honored or more excited by this new chapter in their family’s history.

Chapeau bas, Leonardo! You are a pioneer, a visionary, and an Italian wine original! Thank you for everything you have done for Italian wine in the U.S. over the decades. Without you, none of us would be here today.

1 Comment

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  1. Thank you for your kind words, Alicia.
    It took a combination of exciting wines, a high quality family operation and an owner (that”s YOU!) with your sparkling and enthusiastic personality to finally make this happen.
    I am very happy and proud that Lini has joined the
    LLS Division of Winebow that bears my name and wish you and your family much success in the US market. American consumers are in for a real find!
    Cheers,
    Leonardo

    Like

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