Americans “going crazy” for Italian bubbles: The U.S. is largest consumer of Italian sparkling wine says Italian Trade Commission

According to a feature story published in the finance section of the Italian national daily La Stampa last week, “Americans are going crazy for Italian sparkling wines.”

“Sparkling wine is leading ‘made in Italy’ wines in the U.S.,” writes the author of the piece.

“The most recent data shared by the [Italian] Trade Commission in America taste like an important milestone for Italy. In 2018, [Italian] wine exports grew by 6.8 percent in terms of value… the highest increase over the last 5 years and 1.2 percent higher than the previous year… the United States has established itself as the top market for Italian wine exports. It takes in roughly a quarter of the total number of bottles sold abroad.”

But the best news for sparkling wine producers is that Americans have become the leading consumers of Italian bubbles as well.

“Italy is the top supplier of white wines in the U.S., accounting for 40 percent of the market. It’s also the top supplier of red wines, accounting for 32.5 percent. And in the sparkling wine category, [Italy] dominates the market in terms of quantities with 57 percent of imports.”

At Vinitaly this year, Lini 910 will be sharing some big news as it begins a new chapter in its market presence in America. Stay tuned!

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