From the department of “just in case you were wondering”…

We know that the Romans used the word Lambrusco.

In ancient Latin, it appears as lambruscum or labrusca. It denoted “wild grape varieties” and can be found in the works of writers like Pliny and Columella.

But the earliest known mention in the Italian language dates back to the early 14th century when Bolognese jurist and agriculturalist writer Pietro de’ Crescenzi used it to refer to the specific grape variety. At least so it is believed (according to top Italian lexicographers).

Images via the Wikipedia entry for Pietro de’ Crescenzi.

That’s Pablo, our favorite wine shop dog!

He spends his days at the 17th Avenue Liquor Boutique in Calgary (Alberta, Canada).

And he’s a big supporter of Lini 910!

Thank you 17th Ave. Liquor Boutique for sharing our wines with your city. We love you guys! Please say hello to Pablo for us!

Image via the 17th Ave. Liquor Boutique Instagram.

Next year, the Food & Wine Classic in Aspen, Colorado will celebrate its 40th year!

The Lini family would like to share our heartfelt thanks with American wine writer Wanda Mann and the editors of the Food & Wine magazine for including Lini’s wines in Wanda’s seminars at the Food & Wine Classic in Aspen, Colorado this month.

That’s Wanda, one of our favorite U.S. wine writers, below left, with Winebow director of public relations David Greenberg.

It seems like a dream come true to have our wines presented at this legendary gathering of the worlds top food and wine professionals and celebrities.

Thank you Wanda! And thank you Winebow for making it possible! Alicia hopes to be there next year.

Today’s #CanadaLove shout-out goes out to City Cellars in Edmonton, Alberta.

Not only do they keep the good wine flowing. But they also advocate for great causes.

Today, they are offering a discount on “pink drinks” to raise awareness of Pink Shirt Day, an anti-bullying campaign.

Here at Lini 910, we love pink wine. And we can’t think of a better way to put wine to work for a worthy cause.

Thank you City Cellars for your support of our wines. And thank you for what you do for our community.

That’s Alicia, above, with Leonardo LoCascio, Italian wine industry legend and friend to Lini 910, in Correggio this week. Leonardo is one of the greatest pioneers of our industry. And he’s also been a cherished mentor to Alicia. His company had never carried a Lambrusco until Leonardo selected Lini 910 to be part of Winebow’s select portfolio.

The following is a post devoted to the maestro, published originally in 2019.

Be sure to check out Alicia’s new Instagram, @InMyLambruscoShoes, where Alicia documents her travels, work, and family life.


LoCascio is widely considered to have been one of the main architects of the Italian wine renaissance in the U.S. during the late 1980s and 1990s.

It was way back in the 1970s that he had a vision of bringing top Italian wines to north America. At the time, Italian wine wasn’t considered “fine wine” in the U.S. And the historic estates that he brought to this country for the first time played a fundamental role in reshaping American consumers’ attitudes about and perceptions of Italian wine here.

Many in the Italian wine trade don’t realize it but he also revolutionized the way that Italian wine was shipped and imported to the U.S. His model for shipping and customs consolidation radically changed the way business was done here, in no small part because his “DI” (direct importing) model reduced the importer’s costs significantly. As a result, high end Italian wine became much more affordable in this market. Today, his DI model is the industry standard in a field that continues to expand some forty years after he founded Winebow (1980).

Winebow remains the premier importer of Italian wines in the U.S., legacy that spans a generation. But LoCascio never imported a Lambrusco — ever. Lini Lambrusco is the first Lambrusco that Winebow has ever imported. And the Lini couldn’t be more honored or more excited by this new chapter in their family’s history.

Chapeau bas, Leonardo! You are a pioneer, a visionary, and an Italian wine original! Thank you for everything you have done for Italian wine in the U.S. over the decades. Without you, none of us would be here today.

First of all, THANK YOU to everyone who came by the Lini 910 stand at Vinitaly in Verona last week!

It was a great fair and it was great to be back in-person. And it was wonderful to see so many good friends whom we haven’t been able to hug in WAY too long!

In other BIG news, Alicia has a new Instagram: @inmylambruscoshoes.

Please visit her new feed for photos from Lini 910’s Vinitaly. And please follow! We’re so excited to see more of Alicia and her travels on social media.

Canada love month continues with a warm shout-out to Willow Park Wines & Spirits in Calgary, Alberta.

Not only are they an independent wine and spirits retailer. But they are also constantly giving back to and supporting their community through their “Vintage Fund.”

It’s a really cool shop with a wonderful staff that really knows it stuff.

Thank you Willow Park for supporting Lini wines! And thank you for all you do for our community!